Haas become first Formula 1 team to unveil vehicle for 2019 season

This is the new livery for the Haas 2019 Challenger

Now known as the Rich Energy Haas F1 team, the American-based team have opted for a change in vibrancy this year, straying away from their usual black, grey and red look, and have instead opted for a black, gold and white preset.

But Storey, Rich Energy's long-bearded boss, says he wants Haas to compete with energy drink giant Red Bull "both on and off the track" in 2019. They kept their promise and an absolutely stunning livery was seen earlier today. Frenchman Romain Grosjean and Danish driver Kevin Magnussen will continue to race for Haas as the team prepare for their fourth campaign on the F1 grid.

The team left it quite late when making the announcement but the proximity got the desired effect.

A general view of the new livery during the Rich Energy Haas F1 Team 2019 auto launch at the Royal Automobile Club, in London, Thursday, Feb. 7, 2019. They are a David taking on Goliaths in Formula One and we are the same in the drinks business.

"We are in the part of the field where it is really competitive", Magnussen told Denmark's BT newspaper.

"But a year ago we finished P4, P5 a couple of times, it doesn't take a lot".

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Steiner added: "I have confidence again we have got a solid vehicle and I don't see anything bad coming for us".

Then, late past year, having been courted by Williams in Austin, Rich Energy made an 11th hour decision to take its money to Haas, once again raising eyebrows in the paddock and on social media. It has a brand value, F1, which I think is unprecedented in sport. "They are going to get back at some point probably, but we've got to focus on ourselves and use the experience we've gained to improve everywhere".

For while the vehicle proudly sports the logo of Rich Energy, the British energy drink, nobody seems to have ever tasted the stuff, far less bought it, leaving many wondering how a product that doesn't appear widely available can access the sort of money needed to sponsor an F1 team.

Storey, who failed in an attempt to buy Force India a year ago, says his drinks brand is the real deal and backed by wealthy investors, including West Ham co-owner David Sullivan.

"I don't think so in 2019". Ahead of next months season-opening Australian Grand Prix.

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