New Software Aims To Crack Down On Password Sharing For Streaming Services

Netflix password sharing could be a thing of the past

Then there are the freeloaders who get access to video streaming services through their friends and relatives which have premium accounts with more concurrent user allowance. The software can also detect if a password is sold through for-profit-organizations and will shut the account down it is has been obtained this way.

But new software unveiled at the CES tech show in Las Vegas could crack down on such account sharing. The technology "combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators" the company says. Based off that, it looks for patterns that indicate a shared password, giving the service provider a probability score at how certain the system is that it's found a rule-bender.

Fingers crossed we can stay watching on our ex's account for a little bit longer!

With regards to the terms of use, the precise wording states that: "The Netflix service and any content viewed through the service are for your personal and non-commercial use only and may not be shared with individuals beyond your household".

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

Man arrested for attacking Beijing schoolchildren with hammer
In November, five people were killed when a vehicle ploughed into a crowd of children outside a north-eastern Chinese nursery. Then in June, two students from a leading private primary school in Shanghai were killed in a knife attack on their way home.


Synamedia has started testing the system and in future it will offer its services to Netflix and other streaming services.

"Casual credentials sharing is becoming too expensive to ignore", said a Synamedia spokesman.

The way it works, is that streaming service companies would hire Synamedia, which in turn uses AI, behavioral analytics and machine learning to monitor and analyse password sharing activity across user accounts.

Recent research suggests roughly 26 percent of millennials share their streaming passwords with other people, a practice the market research company Parks Associates estimates to be worth around $10 billion by 2021.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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