Netflix Warns Viewers Not To Hurt Themselves Doing The #BirdBoxChallenge

Netflix Warns Users to Not Hurt Anyone by Blindfolding for #BirdBoxChallenge

And at least one person figured out that the Bird Box challenge was actually...an advertising campaign.

People are taking Bird Box reactions to another level, and Netflix is urging them to pull back.

Note that Netflix didn't try to discourage people from engaging in the #BirdBoxChallenge - only to be careful.

Netflix has a message for fans of it's hit new movie: Don't do the Bird Box Challenge! Those who haven't seen it yet have still probably seen the memes of a blindfolded Sandy literally dragging her children through the woods.

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Chrissy Teigen couldn't help but tease her pal Kim Kardashian over her latest tweet about Netflix's movie "Bird Box". "Bird Box Challenge completed", joked a Twitter user with a questionable username. Videos posted online have shown people walking down stairs, stumbling around in the woods or otherwise freaking out while blindfolded. Netflix responded on Twitter today telling folks not to get hurt, but thanking them for their love of the movie.

Some people took a different approach to the challenge.

"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film!" the company gleefully said last Friday. While it's received polarizing reception, it did spark hilarious memes as well as a viral Bird Box challenge which caught momentum over social media.

The popular horror film starring Sandra Bullock is about a monster that, if seen, causes people to kill themselves.

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