Sandra Bullock's New Netflix Movie Inspires People To Take 'Bird Box' Challenge

Sandra Bullock

Bird Box memes took off shortly after the film arrived on Netflix which likely contributed to its early success.

Some digging by The Verge indicates that at least 45M people watched at least 70% of the supernatural thriller.

If you've seen it, you're aware of the multitudes that brief statement contains.

Shares of Netflix are up 33% YTD. Wisely debuted in the thick of the holiday season, Bird Box wracked up more than 45 million views within a week, according to Netflix, and if you're one of the folks who settled in for a scare over the break, then you're probably eager to dig into the film, spoilers and all!

Netflix itself is stirring up controversy after claiming that 45 million accounts have already watched "Bird Box", giving it the best first seven days ever for a Netflix film.

So while it's hard to compare to traditional movie sales, the current top movie at the box office, Aquaman, grossed $137 million in its first week and sold close to 15 million tickets.

Also, Netflix has no independent verifier for checking the numbers, all of which are verified by none other than Netflix itself.

New Netflix film 'Bird Box' smashes streaming record

For the entertainment industry however, it's a bigger issue.

First, the premise: It's been a solid few years for horror films, and the idea of invisible creatures causing unpredictable behavior seems promising. From the comfort of a Netflix household, the time and financial investments are far less.

"I don't believe that films that are given token qualifications, in a couple of theaters for less than a week, should qualify for Academy Award nominations", Spielberg told ITV News.

But Netflix can be pretty opaque about streaming numbers, and the tweet above is no exception. "But not an Oscar". "But it poses a clear and present danger to filmgoers".

Please go watch Practical Magic.

Directors Christopher Nolan and Quentin Tarantino have expressed similar opinions. Bier directed the movie from a screenplay by Eric Heisserer (Arrival).

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