Consumer Reports’ top 5 Black Friday shopping tips

Black Friday deals not such a bargain after all

We crunched a year's worth of pricing data for 94 popular tech, home and personal products that were on offer over Black Friday 2017, from six months before the event until six months afterwards.

Which? analysed deals at Amazon, Currys PC World, Argos and John Lewis, monitoring the prices of almost 100 popular products on offer from six months before until six months after Black Friday previous year. Which? found it was cheaper on at least 60 occasions after.

Still, for most shoppers, especially those who favor buying products online, the difference between this year's Black Friday and Cyber Monday offerings is likely to be minimal, aside from some variations on individual products. Expect to see sales on the PlayStation Store, Microsoft Store, Nintendo Eshop, Steam, and other PC storefronts like Humble, Fanatical, and Green Man Gaming.

It found the overwhelming majority - 87 per cent - were cheaper at other times of the year.

Doing a lot of research doesn't mean you have to go retailer-by-retailer to compare prices. Total retail spending over the Black Friday weekend is predicted to hit £8.3billion, the Centre for Retail Research said.

Meanwhile, the Fitbit Alta HR activity tracker wasn't advertised by John Lewis as a Black Friday deal, but was sold at £109.99 with a £10 discount applied on the day.

A 49in LG television was £599 at Currys PC World - but £20 cheaper from the end of December to mid-January, and again in April.

Black Friday deals not such a bargain after all

For example, an LG brand 60in 4K TV was advertised at £799 by Amazon on Black Friday.

Currys PC World customers were told they could save £10 on a Sony compact camera advertised as £189 on Black Friday.

Which? also found that it was also cheaper by £10 or more at least 43 times in the six months following Black Friday (including 33 days in December and January).

The NRF also says Black Friday and Small Business Saturday are the most profitable in-store shopping days of the year. As our research shows, this isn't always the case.

Although some of the deals are not official yet, a large number of them are active right now, so you can take advantage of these fantastic sales from Amazon, Walmart, Best Buy, and Target before the Black Friday shopping holiday even begins.

Generally, the same retailers that have Black Friday sales will try to keep customers coming back on Cyber Monday.

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