Amazon offers free shipping for everyone through the holidays

David Paul Morris  Bloomberg  Getty Images

Starting today, for a limited time, Amazon is offering all customers free shipping with no minimum purchase required. Normally, free two-day shipping is something only Prime subscribers get, and a Prime subscription can cost a fair amount of money. As GeekWire points out, Amazon's free shipping offer doesn't guarantee two-day shipping.

Amazon's move follows similar announcements from Walmart and Target last month.

Amazon won't be sidelined by brick and mortar stores this holiday. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does. The company's help page for the new program has the fine print: "With free shipping, your order will be delivered 5-8 business days after all your items are available to ship, including pre-order items". Amazon responded on Monday by dropping the $25 minimum order size to qualify for the retailer's free shipping perk.

Two-Day Shipping on 100 Million Items: Free Two-Day Shipping is available to all Prime members in the USA on more than 100 million items with no minimum purchase amount all year.

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The tool will be present in the Amazon app and will allow customers to place "selected products" in their home before they make a transaction using augmented reality technology.

"They're forcing Amazon to react", Wedbush Securities analyst Michael Pachter said. It's $49 free shipping threshold didn't last long after Walmart unveiled its policy of free two-day shipping with every order $35 or more in January 2017.

In an exciting twist on this year's sale, there are now new ways to shop.

Those who subscribe to the service will "have an exclusive 30-minute early access period to all Lightning Deals", Amazon explained.

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