Apple Will No Longer Report Hardware Sales Figures

The iPhone 5 was one of the best iPhones Apple ever built

Apple has never disclosed unit sales for the Apple Watch, its most recent new hardware category. The period included about a week and a half of sales of the high-end iPhone XS and iPhone XS Max models.

The move announced on Thursday to stop reporting unit sales data for iPhones, iPad and Mac computer products was widely criticized, with some arguing it meant Apple expected sales of iPhones have now peaked.

Despite beating on quarterly earnings and revenue, Apple ($AAPL) disappointed investors on Thursday with weaker-than-anticipated guidance for the ever-important holiday quarter, and iPhone unit sales that just missed the mark, notching nearly zero growth from a year ago.

"The Street will find this a tough pill to swallow this morning. given that tracking iPhone units have become habitual to any investor that has closely followed the Apple story for the last decade-plus and is critical to the thesis", Ives wrote in a note on Friday.

But a warning of possible weaker sales in coming months sparked a share price slide after official trading ended.

The iPhone XR is one of the few outliers from the trend of more costly Apple gadgets. "Among customers around the world purchasing iPads during the quarter, almost half were new to iPad, and our active installed base of iPads reached a new all-time high", Maestri said. Beating its chest with the record revenue of $62.9 billion and profit earned amounting to $14.12 billion, this year's numbers shattered all the previous records.

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Revenue growth was up in all major markets, with Japan seeing the largest increase of 34 percent YoY. Apple fetched an average of $793 per iPhone in the quarter, up 28 percent from the same time a year ago.

The company, which became the first ever to reach a $1 trillion market cap in August, just reported another record quarter, with revenue up 20 percent from the same time a year ago.

"We believe C2019 will be a tough year for all smartphone players due to the market transition from 4G to 5G". Profit came in at $2.91 a share. It's also the central hub for connecting the other devices and using services. Apple stocks plunged another 6.7% after the conference call.

FILE- In this September 21, 2018, file photo customers look at new Apple watches including the Series 4 at an Apple store in NY. Mac sales were 5.3 million, up 3% from a year ago. However, on a year-to-year basis, there was a six per cent decrease in the number of iPads sold, from 10.3 million in Q4, 2017.

Despite facing headwinds in India, Apple CEO Tim Cook is still betting on turning around its performance in the long term.

Q4 unit sales increased 20 percent year-over-year, or 18 percent sequentially.

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