Apple launches not one, but three new iPhone models!

Apple iPhone Xs, Xs Max: 5 coolest features

Apple iPhone Xr models rest on a table during a launch event on September 12, 2018, in Cupertino, California. This one will cost nearly $1,100, topping last year's iPhone X, which at $1,000 seemed jaw-dropping at the time. Last year's iPhone X - pronounced "ten" - represented a major redesign.

The iPhone XS Max starts at $1,099 (or about R16,300 in the US), with 64 GB of storage, and goes all the way up to $1,499 (just on R22,300) with 512 GB of storage.

You will be able to pre-order the handset from 19 October, with shipping a week later.

"We are going to take iPhone X to the next level", chief executive Tim Cook said.

The form factor is almost identical to the original but the iPhone Xs Max has a giant 6.5-inch screen.

Adding on the camera capabilities of the iPhone X with its 12-megapixel dual camera system, iPhone XS and XS Max introduce Smart HDR, which increases detail and dynamic range of photographs. The design also confirms what we saw a couple of weeks ago, with a slightly redesigned rotating crown and side button, as well as a new microphone placement. In short, the function is meant to make photos look sharper and have more natural light. At the back you'll find the dual rear camera set up. You do still get a free pair of Apple EarPods, however. Just like most other "S" updates, the difference between this year's phones and last year's model is mostly a spec upgrade. Both watches will be available in three different silver, gold, and space gray aluminum finishes.

Apple has bolstered the batteries loaded into each phone too.

United Kingdom mobile network O2 has announced that it will also be accepting preorders for the Xs and Xs Max from 14 September, with iPhone XR preorders opening on 19 September. That's not the case for the iPhone XR, at least during preorders.

The iPhone XR starts at $749. During that period, which is typically slow for Apple, China's Huawei Technologies surpassed Apple as the second-largest seller of smartphones based on Gartner's calculations.

Blink and you might have missed it, but Apple announced Wednesday that its new and relatively affordable iPhone XR will come with a feature we've been wanting for years - a way to easily turn on the flashlight and launch the camera with a single hand.

If you missed the big event, here's a quick recap of Apple's new gadgets and their most notable features. Instead, it has an LCD screen. Fortunately, except for an additional sensor, iPhone XR retains all of the software and hardware features like optical image stabilisation and 4K video recording at 24 fps, 30 fps or 60 fps.

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Will we get one more thing?

There's a minor yet very important difference that unlike iPhone XS, iPhone XR comes with older IP67 certification, which offers water resistance maximum depth of 1 metre up to 30 minutes.

Hard to argue with that! It'll cost roughly $750 and come out on October 26.

There are two new versions of the Apple Watch in two new sizes: 40 and 44 mm.

In 2016 Phil Schiller, senior vice president of worldwide marketing at Apple, said: 'The reason to move on: courage. One large one is the ability to detect falls and call emergency services on your behalf if you're unresponsive.

The new rotating crown now offers haptic feedback for scrolling through lists, so it's easier to get to specific items.

"Apple, once again, has shown their mastery of pricing tiers, which will extract more revenue per customer", analyst Gene Munster of Loup Ventures wrote in a note. The latter feature has been cleared by the U.S. Food and Drug Administration, the company said.

Additionally, a new function will monitor heart rate for both low activity and for atrial fibrillation ("AFib"). The company is calling it Apple Watch Series 4. It is possible that in India, the Watch Series 4 will be launched in a month or so from now, but the ECG feature will be likely disabled.

On the Apple Store, the headphone dongle has a rating of one star. With Shortcuts, you can arrange a series of functions for Siri to perform, and then tie that series of functions to a single command.

Here's a step by step guide on how you can enjoy the new eSIM function in your device.

There are some new tools to monitor how much time you spend looking at your phone and some tweaks to how notifications display.

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