Apple Unveils New OS with Upgraded Privacy Features

OLIXARApple iPhone SE 2 could be released tomorrow at WWDC 2018

After recent news that Facebook provided "deep access" to smart device makers to access user data, and that the company also failed to report this information to consumers or the United States government, many are publicly voicing their displeasure with the actions of the social network company.

Apple publicly discussed this Facebook integration in 2012 with its iOS 6 operating system update for iPhones and iPads. When websites have those icons, they send information about people's web activity back to Facebook, which uses the information to fill out the personal digital dossiers they have on billions of people in order to improve how it tailors the advertisements Facebook sells. For years, Facebook has followed users around the web with the help of its tiny thumbs-up button. Craig Federighi, senior VP of software engineering at Apple, told a standing-room pack with almost 6,000 software developers at the Worldwide Developers Conference of Apple in Silicon Valley, stated that as the "like" buttons and the "comment" fields on Facebook can be utilized to track the subscriber, so this year Apple is shutting those down. "And so this year, we are shutting that down". Many Facebook users aren't aware that the company collects information about non-Facebook websites that people visit, even if they don't click on any of those "like" or "share" buttons.

According to a report by The Indian Express, Apple CEO said: "The things mentioned in the Times article about relationship statuses and all these kinds of stuff, this is so foreign to us, and not data that we have ever received at all or requested", he said. Users will also be able to set a time limit for themselves on a particular app. It was a clear reference to Facebook's Cambridge Analytica scandal. The updated mobile operating system will also come with a tool, Measure, that lets a user measure the dimensions of objects through his or her device's camera, one of Apple's first native pushes into AR.

At the time, Marc Rotenberg of the Electronic Privacy Information Center called the disclosures "a giant surveillance warning label".

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"We know there are people who would like extra help", Federighi said of curbing app time.

The company's upgraded ARKit, the development platform for third party AR apps, will allow for Shared Experiences, a feature that will give Apple a boost in the AR gaming world. In addition, Apple says when your browser is searching the web, they've made it more hard for, say, a company like Facebook to track where you go, and that is definitely a way that Facebook collects information.

Cook was speaking during Apple's annual developer conference, where his firm took veiled shots at Facebook.

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