Xiaomi launched Mi Music, Mi Video apps in India

Xiaomi partners Hungama Music to launch Mi Music app, also announces new Mi Video app

It must be noted that the Mi Music and Mi Video app are not new apps. Xiaomi said it would work on adding extra features to the music and video apps after getting feedback from its users. Xiaomi revealed that it has seven million daily active users on its Mi Music app, which is a part of MIUI stock ROM.

Mi Music will pair with Hungama Music which is South Asia's largest digital entertainment organization. The music app also features a new dynamic lyrics mode, which offers karaoke experience wherein users can sing the song following the on-screen lyrics.

Just as in the case of Mi Music, the content is said to be provided on a freemium model that will contain some ads. With today's announcement, the app integrates Hungama Music, and its entire content catalogue of over 10 million tracks.

Mi Video functions similar to YouTube. The Chinese carrier launched the online streaming services in India on May 2, but it will be limited to Xiaomi phones.

Xiaomi has recently teamed up with The Viral Fever (TVF) for video content on Mi TVs.

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Mi Video will come with Hungama Play, SonyLiv and Voot. With the partnership, it is said to offer more than 500,000 hours of content with almost 80% free content. The service now offers more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others.

There are also options to choose multiple subtitle files as well as audio tracks while playing video, the user can also customize colors and size of subtitles. The app will be available starting today, and upcoming updates will bring support for features such as Music Videos, Personalized Recommendations, Themes, and more.

Xiaomi says it has reworked on the app for better user experience and that more content providers will be coming on-board in the days to come.

The apps were announced at the Mi Pop Play event, which is created by Xiaomi to bring Mi Fans from across the country for a day to celebrate with Xiaomi executives. "We at Xiaomi never make over five per cent of profit on all our hardware devices whether it is a smartphone, a television or any other accessory and if we ever make more than that, we make sure we return it back to our consumers".

Xiaomi now has three manufacturing facilities in India in Andhra Pradesh and Tamil Nadu.

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